Items where Author is "Hassan, Faridah"

Article

The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan. (2007) Journal of International Business, Economics and Entrepreneurship (JIBE), 13 (1). pp. 87-103. ISSN 0128-7494

Applying service performance guarantees to reduce risk perception in the purchase and consumption of higher education / Nooraini Mohamad Sheriff and Faridah Hassan. (2006) Asian Journal of University Education (AJUE), 2 (1). pp. 35-45. ISSN 1823-7797

Research Reports

Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]. (2013) [Research Reports]