Items where Author is "Hamid, Mohd Basri"
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Understanding marketing mix strategy and its effect on student enrolment : a case study on Tunku Abdul Rahman University College (TAR UC) Kota Kinabalu branch / Karen Esther Tan, Nicholas Marcus and Mohd Basri Hamid. (2014) Masters thesis, thesis, Universiti Teknologi MARA, Sabah.