Items where Author is "Goh, Mei Ling"
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Goh, Mei Ling and Ang, Elaine Hwee Chin and Tan, Seng Huat and Tay, Tiam Poh (2021) The influence of promotional mix on female consumers’ buying behaviour / Goh Mei Ling ... [et al.]. (2021) Journal of International Business, Economics and Entrepreneurship (JIBE), 6 (2). pp. 36-45. ISSN 2550-1429