Items where Author is "Che Wan Mohd Khair, Wan Nurdayana"
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A systematic review on the influence of product placement (PPL) in Korean drama and its effects towards youth purchase intention on Korean products in Malaysia / Wan Nurdayana Che Wan Mohd Khair. (2022) Forum Komunikasi, 17 (1): 5. pp. 87-99. ISSN 0127-8991