Items where Author is "Cai, Shuang"

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Cai, Shuang and Ambad, Sylvia Nabila Azwa (2025) Understanding online impulse buying in China’s live e-commerce: the role of key opinion leaders and perceived trust. (2025) Jurnal Intelek, 20 (2): 10. pp. 108-123. ISSN 2682-9223

Cai, Shuang and Ambad, Sylvia Nabila Azwa (2025) Understanding online impulse buying in China’s live ecommerce: the role of key opinion leaders and perceived trust. (2025) Jurnal Intelek, 20 (2): 10. pp. 108-123. ISSN 2231-7716

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