Items where Author is "Ang, Elaine Hwee Chin"

Article

The influence of promotional mix on female consumers’ buying behaviour / Goh Mei Ling ... [et al.]. (2021) Journal of International Business, Economics and Entrepreneurship (JIBE), 6 (2). pp. 36-45. ISSN 2550-1429

Customer satisfaction and brand switching intention of mobile service among university students / Mei Ling Goh ...[et al.]. (2020) Management and Accounting Review (MAR), 19 (2): 5. pp. 93-116. ISSN 2550-1895