Items where Author is "Akmal Ismail, Zuhaili"
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Effectiveness of color in Gen Z's decision-making for confectionery brands on social media / Siti Zulaikha Abdul Aziz Zaiddi and Zuhaili Akmal Ismail. (2023) International Journal of Art and Design (IJAD), 7 (2). pp. 88-101. ISSN 2710-5776 (Submitted)