Items where Author is "Abdul Halim, Abdul Hamid"

Article

The transformative role of artificial Intelligence in the event management industry / Abdul Hamid Abdul Halim, Norol Hamiza Zamzuri and Ayu Rohaidah Ghazali. (2023) Journal of International Business, Economics and Entrepreneurship (JIBE), 8 (2). pp. 98-106. ISSN 2550-1429

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 43-49. ISSN 550-1429

The effect of individualism and collectivism on customer satisfaction in retail sector asian versus western culture / Abdul Hamid Abdul Halim, Muhammad Hafizi Zamri and Mohd Faizol Rizal Mohd Rasid. (2018) Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (SI). pp. 23-29. ISSN 2550-1429