Items where Author is "‘Immran, Muhammad Danial"
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Investigating fan interaction, influencer endorsements, and quality content as determinants of brand loyalty in Malaysian e-Sports / Muhammad Danial ‘Immran ... [et al.]. (2025) In: International Graduate Colloquium: Sports and Physical Exercise Assembly of Knowledge Sharing, i-SPEAK 2025. Universiti Teknologi MARA, Negeri Sembilan. ISBN 978-629-99383-7-8