Generic strategies: a driver for firms competitiveness in Nigerian Fast Moving Consumers Goods (FMCGs) sector / Abayomi Olarewaju Adeoye, Sunday Stephen Ajemunigbohun and Olajide Idowu Okunbanjo. (2023) Journal of International Business, Economics and Entrepreneurship (JIBE), 8 (1). pp. 23-31. ISSN 2550-1429
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