A study on factor of intention use in mobile banking services

Razali, Amzar Rasyidi (2019) A study on factor of intention use in mobile banking services. [Student Project]

Abstract

Technology is the most important tools that currently dominating the movement of all countries and also worldwide. Technology not only used in daily human life but also play part in doing businesses, dealing with peoples, machines and also for advertising tools to offer and create awareness to the customers. The advancement of technology and the raise of smart devices ownership in Malaysia has eventually increase the exploration of mobile banking services. Mobile banking has been first commercialized in Malaysia on 2005 and expected to growth (Shuhaida Mohamed Shuhidan, Saidatul Rahah Hamidi,Intan Syazwani, 2017). Mobile banking is the latest technology offered by service providers that allows customer to make banking transactions through mobile terminals (Abdi Yusof, 2016). Mobile banking services provides huge impact where mobile banking is an effective delivery channel for traditional banking products. Mobile banking is a new way of banking, as it makes it easier for consumers to access their finances everywhere and anytime (Gomachab, 2018). That is why many developed and developing country are moving toward mobile banking. Users find it more convenient to use mobile banking services because it can easily access to do transaction. For example, it can enable customers to make to make bill payment or to request account balances through mobile phone via mobile banking services.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Razali, Amzar Rasyidi
2016598583
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Razali, Farhi
UNSPECIFIED
Advisor
Othman, Zailani
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Electronic commerce
H Social Sciences > HG Finance > Banking
H Social Sciences > HG Finance > Banking > Electronic funds transfers
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) Marketing (BA240)
Keywords: Mobile banking services, Awareness, Advancement of technology
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/99133
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