EVM605: Event Resource Management / Faculty of Business Management

UiTM, Faculty of Business Management (2023) EVM605: Event Resource Management / Faculty of Business Management. [Teaching Resource] (Unpublished)
Abstract

This course requires the students to apply all practical event management techniques learned in the program. The course takes students step by step through the process of manually managing a project, providing in-depth coverage of managing human resources, financial resources and organisational aspects of event management. They will also able to learn the strategy to gain sponsors, effective marketing and PR strategy.

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