GDT618 : Branding and corporate identity / College of Creative Arts

UiTM, College of Creative Arts (2018) GDT618 : Branding and corporate identity / College of Creative Arts. [Teaching Resource]

Official URL: https://aims.uitm.edu.my/

Abstract

This course will develop the conceptual and technical aspects of identity design and applications. The branding process such as strategy, concept, applications and implementation will be focused in this course. Additional areas of focus include the ethics of branding will be included in this course. This course also develops appropriate branding and packaging for a given product and communicate it effectively to the target audience.

Item Details

Item Type:	Teaching Resource
Creators:	Creators Email / ID Num. UiTM, College of Creative Arts UNSPECIFIED
Subjects:	L Education > LB Theory and practice of education > Curriculum L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions:	Universiti Teknologi MARA, Selangor > Puncak Alam Campus > College of Creative Arts
Keywords:	Syllabus, academic, UiTM
Collections:	AIMS UiTM
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/95986

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