GDG513 : Copywriting in communication design / College of Creative Arts

This course will expose the students to the in-depth knowledge of effective communication through writing skills that promote a person, product, business, opinion or idea with the ultimate intention of having the reader take some form of action. The students will learn to understand the client’s brief, do creative strategy for TVC, Radio Prints, communication strategy, body copy, slogans, headlines, taglines and other written material incorporated in to advertising media. Words and ideas can be contributed to print ads, mail order, catalogs, billboards, brochures, postcards. The copywriting for various discipline is also incorporated in the field of Illustration, Corporate Identity and Multimedia.