Moderating roles of socio-demographic factors between Media and Information Literacy (MIL) and Individual Work Performance (IWP): a conceptual framework for academic staff in South-East Nigeria / Godwin Nwachuku Arua ... [et al.]

Media and Information Literacy (MIL) is needed to navigate information as technology grows. Due to COVID-19 epidemic, teaching and learning was implemented through online learning which require academicians and students to be equipped with media and information literacy. In the digital age, where business success depends on staff performance, MIL integration is crucial. MIL empowers people to be curious, to search, to critically evaluate, to use, and to contribute information and media content wisely. MIL calls for competence in knowing one’s rights online; combating online hate speech and cyberbullying; misinformation, disinformation and understanding the ethical issues surrounding access and use of information. Academic personnel needs knowledge, skills, and psychological capacity to teach, research, and serve the community. These age-, gender-, socio-religious, educational-, and literary-diverse people behave differently. This study proposed the moderating role of socio-demographic factors between MIL and individual work performance to improve academic staff capabilities and service delivery.