The study on potential of Abas Homestay / Sarena Haidir and Muzaimah Sumar

The objective of this study are to conduct a potential and strategic management for ABAS Homestay in terms of operations, services, promotion and to investigate the critical success factors for homestay business. Our investigation shown that ABAS Homestay need to improve on the area mention above to enable it to sustain and flourish in the industry. Our research found that the critical success factor for homestay business are: Support from committee, local communities and host family, Proactive coordinator and strong leadership, Attractive packages, Effective marketing strategy, Strategic location, Uniqueness (cultural, flora and fauna and etc), Hygiene, Comfort facilities provided by the host families and Collaboration between other agencies. Our research had led to the following recommendations: Upgrading the facilities in the host families and improving the standard of hygiene, Fund Courses, Collaboration with other agencies. The findings will provide direction to the whole organization. An organization’s strategy must be appropriate for an organizations resource, situations and objectives. The whole process involves matching the organization’s strategic advantages to the business environment the organization faces