FMA534 : Creative industry public relations / Faculty of Film, Theatre and Animation

The Public Relations in Creative Industry introduce students to the development of the Public Relations focusing on creative industry. This courses emphasizes the process and strategies that use in Public Relations creative industry. This to train the students to explain and demonstrate the role of public relations professional in creative industry in terms of communication, writing and relations with media. Throughout the course the students will also learn the point of designing a message to change public attitude and opinions, reinforce existing predispositions, and influence people to buy a product, use a service or support a worthy cause. By the end of course, students are hope to demonstrate their understanding of Public Relations in Creative Industry, and the skill of analysis the crisis management, while at the same time being able to discuss the issues and the risk dealing Public Relations in Creative Industry.