Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah

Lincoln, Philip Mujah (2007) Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah. Degree thesis, Universiti Teknologi MARA.
Abstract

This project presents development and implementation of a centralized yield management project by an international hotel group in it's over 14 hotels in Sarawak- Data were collected from the participant hotel group's three management levels through semi-structured interviews, observations and document analysis. The research findings reveal that developing and implementing a centralized yield
management project is contextually a very helpful in pricing strategy. Major problems and difficulties using numeric report are solved using the new report trend
that is graphical report

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Item Type: Thesis (Degree)
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Lincoln, Philip Mujah
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Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences
Keywords: Hotel, system, Sarawak, development, management, hospitality
Date: 2007
URI: https://ir.uitm.edu.my/id/eprint/9379
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