Fanta sticks / Nurul Husna Mohammad Zaki

Mohammad Zaki, Nurul Husna (2024) Fanta sticks / Nurul Husna Mohammad Zaki. In: MINDAREKA CCA 2024 : Visual Abstract Book. College of Creative Arts, Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, p. 119. ISBN 9789672948254


The present study aims to offer a comprehensive rebranding plan for the Fanta Sticks product. Siti Nur Shamirah binti Muhammad Hidayat founded Pepero Homemade by Mira Foodies, a freshly made snack that was first introduced on September 19, 2019, in Arau, Perlis. The business offers a wide range of flavors, but it places special emphasis on its distinctive flavor—chocolate pepero pretzels and breadsticks. The word "fantastic," which means "wonderful," served as the inspiration for the name of the popular snack brand Fanta Sticks. The logo was created by combining vibrant images of a green apple, strawberry, and banana in a pleasing fashion to symbolize the range of flavors contained in this delectable treat. The owner of the product is seen holding the emblem next to her, grinning and doing a "good" hand gesture that captures the essence of flavor and excitement. This imaginative arrangement of photos captures the joyful experience that patrons can anticipate. The tagline, "Fantastic Fruity Fun," sums up the fruity snacks' rich and flavorful trip of three fruits: green apple, strawberry, and banana. Every mouthful of Fanta Sticks fruity snacks promises sensory enlightenment. The design concept highlights humorous moments using vector images in three series of advertising. Together, these elements forge a delectable brand identity that assures consumers of a joyful and fulfilling experience with every mouthful of delightfully crispy white chocolate-covered fruit chip breadsticks. The unique and captivating concept presented by this product's innovative design aims to draw in and capture a new consumer base. In addition to meeting evolving consumer needs and preferences, the well-designed product has a unique appeal that will appeal to its target market. Because of its creative design and commitment to meeting the needs of contemporary consumers, this product is positioned to have a significant impact on attracting the interest and loyalty of a new customer base and fostering success in a market that is always evolving.


Item Type: Book Section
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Mohammad Zaki, Nurul Husna
Email / ID Num.
Husin, Mohd Syazrul Hafizi
Suroya, Suhaiza Hanim
Subri, Shafilla
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Page Range: p. 119
Keywords: Graphic design, product, snack
Date: 2024
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