Meow meow pet shop / Nor Aliah Atiqah Mustafa

Mustafa, Nor Aliah Atiqah (2024) Meow meow pet shop / Nor Aliah Atiqah Mustafa. In: MINDAREKA CCA 2024 : Visual Abstract Book. College of Creative Arts, Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, p. 114. ISBN 9789672948254


The purpose of this project is to remodel the Meow Meow Pet Shop's logo. The store, which is situated on Jalan Permatang Pauh in Pulau Pinang, was started in 2021 by Nurul Itah Binti Ahmad. They sell a lot of pet goods, just like any other pet store, however the most of them are for cats. The store struggles to gain awareness and consumers because they don't have enough promotional activities. In addition, the fact that their logo merely features an image of a cat and doesn't reflect the identity of their company may be another problem with it. The goal of the logo redesign is to give the public a better memorable impression of the store by incorporating clear and distinct elements. Customers should be able to recognize the shop by the cat paw in the logo, and they should be able to recall the entire shop name. The shop's tagline, "Your Ideal Place For Cat Supplies," is also very clear about what it sells: food, accessories, grooming tools, shampoos, supplements, and a number of well-known brands. The design idea makes use of adorable drawings of cats as pets, since cuteness is always a factor. The idea of the cat doodles is still used in print advertisements, digital designs, and business products. The corporate items include uniforms, livery, merchandise, and stationery. A series of print advertisements are accompanied by five supplementary marketing tools, such as billboards, outdoor posters, social media posts, subway and bus stop posters. The three categories in which the series of advertisements is divided are "Food & Supplement," "Toys & Bed," and "Carrier & Litter Box." Each category has three distinct, eye-catching colors that help draw in viewers. Digital design includes items like websites, exhibitions, and video commercials. In conclusion, Meow Meow Pet Shop's redesigned logo will help open up additional space for the store and increase recognition among consumers.


Item Type: Book Section
Email / ID Num.
Mustafa, Nor Aliah Atiqah
Email / ID Num.
Husin, Mohd Syazrul Hafizi
Suroya, Suhaiza Hanim
Subri, Shafilla
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Page Range: p. 114
Keywords: Graphic, digital media, pet shop
Date: 2024
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