Lepat pisang macchiato / Danish Al-Hafiy Suhaimi

Suhaimi, Danish Al-Hafiy (2024) Lepat pisang macchiato / Danish Al-Hafiy Suhaimi. In: MINDAREKA CCA 2024 : Visual Abstract Book. College of Creative Arts, Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, p. 103. ISBN 9789672948254


Introducing "Lepat Pisang Macchiato" by KOPUKUIH. A groundbreaking instant coffee product that transcends traditional expectations, redefining the very essence of instant coffee. Crafted with precision and passion, this exceptional blend is a symphony of flavours, aroma, and convenience, designed to elevate your coffee experience to unprecedented heights. In addition to its creative menu options, KOPIKUIH promotes Malaysian culture by appealing to a wide range of age groups with its sweet drink choices. To pronounce KOPIKUIH, simply combine two Malay words: "kopi," meaning coffee dish, and "kuih," meaning a tasty traditional meal frequently consumed by Malaysians. This word combination demonstrates the cafe's desire to provide unique flavours by infusing flavours from local sweets into coffee production. Without a visually appealing and recognizable exterior, the product lacks the ability to capture the attention of consumers in a crowded market, hindering its potential for market penetration and growth. The absence of a well-designed packaging and logo not only undermines the product's visibility on shelves but also diminishes its ability to communicate key brand attributes, quality, and differentiation from competitors. Consequently, addressing this packaging and branding deficiency is crucial to maximizing the product's market appeal, fostering brand recognition, and ultimately driving consumer engagement and loyalty. It is not limited by space, time, or individual preferences. As seen in the print advertisements, it reflects the idea of connection, inviting coffee enthusiasts to enjoy a cup anywhere, anytime, with anybody. The design transforms into a visual celebration of the combination of tradition and contemporary. Through the use of vibrant graphics and eye-catching colours inspired by the modern era, the packaging enables consumers to embark on a cultural excursion while retaining the timeless pop art design. "Aroma Klasik Gaya Baru," the tagline, highlights the product's superior quality, premium ingredients, and distinctiveness, making it appealing to all age groups. Lepat Pisang Macchiato's packaging design aims to communicate a sense of fun, creativity, and uniqueness. It has the potential to stand out on store shelves, capturing the attention of consumers who appreciate a light-hearted and visually distinctive presentation. Incorporating this style can infuse the product with character, making it memorable and fostering a positive and joyful connection with the brand. In conclusion, Lepat Pisang Macchiato by KOPIKUIH is not just a beverage; it's a cultural bridge that connects the past with the present. Elevating the coffee ritual with a celebration of flavours that pay homage to the culinary legacy of the Malay culture. Welcome to a fusion of taste and tradition—welcome to a new era of coffee experience.


Item Type: Book Section
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Suhaimi, Danish Al-Hafiy
Email / ID Num.
Subri, Shafilla
Mohd Khalis, Faryna
Suroya, Suhaiza Hanim
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Page Range: p. 103
Keywords: Graphic, digital media, coffee, product
Date: 2024
URI: https://ir.uitm.edu.my/id/eprint/92895
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