The challenges with digital marketing in the practice of estate agent / Wahsuffi Sajuri

Estate agent is one of the well-known professions when it comes to selling and buying a property due to the services provided by estate agency is trusted and registered under the Board. Moreover, the use of digital marketing increases the usage of estate agents' services because it is more convenient and can save more time and money. However, when the relationship between estate agents and digital marketing is synthesized, the challenges between them kept increasing. Therefore, this research is conducted to investigate the challenges with digital marketing in the practice of estate agent. The objectives of this research are to identify the challenges with digital marketing in the practice of estate agent and to determine the rank for the most critical challenges with digital marketing in the practice of estate agent. To achieve these objectives, the data is collected through a questionnaire that consists of nominal and Likert scale. The respondents gathered by simple random sampling method which the researcher will distribute the questionnaire randomly to the estate agents in Malaysia. The data collection employed a quantitative survey method, and the analysis utilized descriptive analysis of frequency analysis and mean score analysis.