The effective social media platforms in real estate marketing in Bandar Baru Selayang / Siti Sofiah Athirah Azni

With the highly usage of social media, a new form of marketing has been introduced to fulfill the needs of the user. Social media has become the highlight as many companies and individual are using it to do marketing including the real estate industry. Every marketing strategy in real estate nowadays focus on fulfilling the clients and customers' needs and also adapting to the current trend. Using traditional real estate marketing in the modern times will no longer produce results that will fully satisfy the customers' needs and demands. Due to the big unknown world of social media, there are still some company and individuals that have fear and doubts in adapting social media as their marketing strategies. Hence why the researcher has considered to do research to understand better the effective of social media in real estate marketing. The aim of this research is to identify the social media platforms for real estate marketing and to rank the most effective social media platforms for real estate marketing. The research method is quantitative study and the researcher use questionnaire survey to collect the data.