Dfrado / Luqmanul Hakim Ahmad Shamsuri

Dfrado is a drink stand founded in 2003 by Mohd Aidil and located at Medan Selera Seksyen 2, 40000 Shah Alam, Selangor. Its signature product is ABC. Fradoo ABC's noteworthy presence in Shah Alam's vibrant culinary scene can be attributed to its association with distinctive and refreshing beverages over time. The lack of a distinguishing sign in Dfrado's emblem is the main problem with its branding approach. I offer a thorough fix to address issue and increase the brand's attractiveness. A well-known symbol, like the ABC insignia, might be used into the logo to improve Dfrado's visual identity and promote a distinct relationship with the stand. In addition, I advise rethinking the brand name in favor of a catchier, more memorable, and succinct phrase to project a sleek, contemporary image that appeals to modern consumers. This comprehensive strategy aims to reinforce Dfrado's market position and revitalize its brand presence. In summary, the suggested enhancements for Dfrado are purposefully designed to present the company as a cutting-edge and alluring option, aiming to grow its clientele. Dfrado can differentiate itself in a crowded market by adopting a contemporary logo, a modified brand name, and a style change. These adjustments are intended to boost customer loyalty and engagement by bringing the brand into line with contemporary trends. In addition to filling the current branding deficiencies, this comprehensive strategy revamp aims to take Dfrado to new heights in terms of consumer appeal and financial success.