Takaful and conventional general insurance: analysis muslim consumer's perception and choice in Kuantan, Pahang / Che Hasibah Che Hassan

Takaful is the insurance product that follows Shariah compliance that had been introduced to customers who want to avoid any product that have prohibited elements. Conventional insurance had widely been used around the world. Malaysia, being an Islamic country, we have a good development in Islamic Finance sector. Islam is not only the main religion in Malaysia, but nowadays all the practices such as managing the organization also follows the Islamic practice. This paper aims to analyse the Muslim's consumer perception and choice regarding to the Takaful and conventional general insurance. The quantitative study was applied for this research. The questionnaire was distributed to 150 Muslim respondents around Kuantan, Pahang. The findings revealed all the result from the Muslim respondents in Kuantan, Pahang. The result of regression analysis and correlation analysis will show whether the components of perception, awareness and religiosity is significant or not with insurance policy holders.