Cakekiut / Izzah Khairunnisa Mohd Salihen

Mohd Salihen, Izzah Khairunnisa (2024) Cakekiut / Izzah Khairunnisa Mohd Salihen. In: MINDAREKA CCA 2024 : Visual Abstract Book. College of Creative Arts, Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, p. 93. ISBN 9789672948254


Akihen.cakes, a prominent cake shop founded by Siti Fairuz Binti Zulkefly in Sungai Petani, Kedah, offers a delectable array of cakes, specializing in Birthday,Wedding,, and Anniversary cakes. Despite the exquisite craftsmanship in confectionery, the existing logo failed to effectively communicate the essence of a cake shop. Addressing this design challenge, I undertook a comprehensive rebranding initiative for Akihen.cakes. The key solution involved crafting a new and vibrant logo that resonates with the core identity of a cake shop. The revitalized logo seamlessly captures the spirit of celebration and indulgence, aligning perfectly with the diverse range of cakes offered. Additionally, I extended the rebranding efforts to encompass an appealing website design and a cohesive brand identity. The transformation continued with the integration of live-action elements into a series of advertising merchandise, supporting marketing tools, and a captivating video commercial. This dynamic approach not only rejuvenated the visual appeal but also created a compelling narrative around Akihen.cakes. In conclusion, the rebranding efforts are poised to attract a broader customer base by representing Akihen.cakes with a fresh and contemporary identity. The infusion of a new logo, engaging website, and a vibrant brand identity, combined with a multimedia advertising campaign, positions Akihen.cakes for increased visibility and success in the competitive market. This revitalized concept is set to resonate with the target audience, fostering brand loyalty and driving business growth for Akihen.cakes.


Item Type: Book Section
Email / ID Num.
Mohd Salihen, Izzah Khairunnisa
Email / ID Num.
Adnan, Nurul Atikah
Ismail, Abdullah Kula
Abdul Samat, Syafiq
Subri, Shafilla
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Page Range: p. 93
Keywords: Graphic, digital media, cake shop, product
Date: 2024
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