Sambal krispi / Nur Farha Aliyah Muhammad Fazni

Muhammad Fazni, Nur Farha Aliyah (2024) Sambal krispi / Nur Farha Aliyah Muhammad Fazni. In: MINDAREKA CCA 2024 : Visual Abstract Book. College of Creative Arts, Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, p. 91. ISBN 9789672948254


Sambal Garing Che’ Nor, established in 2015 under the guidance of Noraida Aznita Azizan, founder of Sambal Garing Che‘ Nor. This company is originated in No.36A, Lot 529, Jalan 2C, Kampung Baru Subang, Shah Alam, Malaysia and it is an industrial company that sells various types of sambal with the main concept of Ready-To-Eat product. The hope for that concept is to have people eat in an easier and faster way with sambal garing Che’Nor thus will bring and eat the sambal everywhere. The product is for everyone who love to eat hot & spicy flavours and can bring it everywhere even around the globe. Also, this product was well-known, and this product have sell a tone in overseas. However, this product did not have an element that represent the brand. So, I decided to rebrand and create a proper logo that is more suitable with the brand including the packaging, uniform, livery, merchandise items, promotional media and website. And after the rebranding process, I have decided to rebrand it as ‘Sambal Krispi’. All the work and effort has to be done to enhance the brand identity, improving user experience, staying competitive in the market, adapting to changing consumer needs, or streamlining internal processes for greater efficiency. Ultimately, the goal is to revitalize and strengthen the company's overall performance and relevance in a dynamic business landscape. At the same time, a multi-platform advertising approach is use such as placement of print ads in banners, signage and website development, as well as in subway locations. Through these diverse mediums, the aim is to cultivate a stronger market presence for Sambal Krispi and grabbing the attention of the kids, teenagers, adult of all kinds who loves to eat “Sambal” and hot & spicy flavour. In conclusion, design enhancement and rebranding efforts play a pivotal role in revitalizing the Sambal Garing Che’ Nor company’s image, fostering with customers engagement, and adapting to evolving market dynamics. By embracing with modern aesthetics, and aligning with the modern trends, a company can position itself for sustained success, staying relevant and appealing to its target audience in an ever-changing business landscape.


Item Type: Book Section
Email / ID Num.
Muhammad Fazni, Nur Farha Aliyah
Email / ID Num.
Adnan, Nurul Atikah
Ismail, Abdullah Kula
Abdul Samat, Syafiq
Subri, Shafilla
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Page Range: p. 91
Keywords: Graphic design, product, food
Date: 2024
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