Begayah / Batrisyia Abdul Manaf

Begayah is a sewing workshop that sells traditional batik bags for young men and women as well as a variety of traditional clothing, including bridal costumes. The workshop's head, Rogayah binti Hashim, has been running it since its founding in Kuala Terengganu, Malaysia, in 1998. Begayah produced a large number of traditional batik bags using her own sewing abilities; she didn't rely on technology as much as they do now, but the workshop still uses years of knowledge and their own sweat and hard work to produce high-quality clothing and bags. Donating batik bags and dressing traditionally could raise awareness of Terengganu's customs and culture. Begayah was able to establish a complete tradition in the form of a bag because there weren't many companies offering batik bags. This way, visitors who have visited Terengganu may be drawn to them and be able to buy them as keepsakes. The biggest disadvantage is using unsightly advertising that only includes a picture and no information about the goods. Moreover, the company only keeps up a Facebook page; it doesn't have any other social media accounts or websites that provide adequate details about the product and company. I have to create a new identity for the customer in order to give the audience and buyers additional information. I will also create them a new website with additional ideas and tools. After that, instead of just using some text that seems random, I will create a more representative logo that represents the real goods the company sells. To advertise the new product I am designing, I also have to make merchandise, a new staff uniform, a car livery, and other things. I will then redesign print ads, posters, banners, and more—especially for online platforms. Lastly, and perhaps most crucially, I will make some recommendations for a brand-new advertising campaign to launch it.