Donna / Alma Safhia Saiful Azhar

Saiful Azhar, Alma Safhia (2024) Donna / Alma Safhia Saiful Azhar. In: MINDAREKA CCA 2024 : Visual Abstract Book. College of Creative Arts, Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, p. 84. ISBN 9789672948254


This abstract explores the difficulties that Donna, a made-up person, encounters in the business world. Donna's difficulties are typical of the many problems that workers in modern businesses face. The main issues include inadequate work-life balance, low employee engagement, and ineffective communication. This abstract offers businesses a comprehensive strategy to address these issues, emphasising the improvement of organizational culture and worker well-being. The recommended course of action entails putting strategic objectives into action, like encouraging open lines of communication, creating creative work cultures, and placing a high priority on employee mental health. The design methodology strives to establish a more welcoming and encouraging work environment by utilising cuttingedge management strategies and contemporary technologies. Through the utilisation of employee feedback, frequent survey administration, and the implementation of flexible work policies, organisations can customise their approaches to suit the distinct requirements of their labour force. To disseminate these ideas, a targeted poster advertising campaign is recommended. Strategic placement in communal areas within corporate settings, along with digital platforms, can effectively communicate the proposed changes. The visual appeal of the posters will grab the attention of employees, sparking interest in the proposed solutions and encouraging a collective effort towards a healthier work environment. In conclusion, the abstract advocates for a holistic approach to address corporate challenges, emphasizing the importance of employee well-being and efficient communication. By implementing the proposed strategies, companies can create a more positive and productive work culture, ultimately benefiting both employees and the organization as a whole.


Item Type: Book Section
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Saiful Azhar, Alma Safhia
Email / ID Num.
Adnan, Nurul Atikah
Abdul Samat, Syafiq
Ismail, Abdullah kula
Subri, Shafilla
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Page Range: p. 84
Keywords: Graphic, digital media, advertising campaign, digital platform
Date: 2024
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