Factors influence customer's acceptance of mobile banking / Faridzamir Rifin

The mobile banking act as one methods of payment introduced by banks in Malaysia. The acceptance of the mobile banking seems to be more favourable by citizen day by day. This paper aims to identify more factors that are significant or related towards the acceptance of mobile banking. In this paper, perceived usefulness, trust, perceived ease of use and risk are expected by the research to study the correlation between those selected variables towards acceptance of mobile banking. The total of 100 questionnaires were distributed towards the customers of mobile banking for conducting the survey and get the data. The findings show the perceived usefulness and risk significantly affects the customer's acceptance of mobile banking. The analysis had been made and discussed by the researcher at the end of this paper to answer the objectives and observe expected result. The limitation also discussed along with the recommendation with regards to findings and future research.