Malaylah! by makerz / Muhammad Ainul Ikhwan Esa

Esa, Muhammad Ainul Ikhwan (2024) Malaylah! by makerz / Muhammad Ainul Ikhwan Esa. In: MINDAREKA CCA 2024 : Visual Abstract Book. College of Creative Arts, Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, p. 82. ISBN 9789672948254


Presenting "Malaylah," a line of sneakers from Petaling Jaya, Selangor-based Malaysian business Makerz, which was founded in November 2020. "Boswan," also known as Azwan Islam Ahmad Shah, established Makerz. A new collection called "Malaylah!" has designs based on old Malay proverbs. The three distinct designs in the collection, each with a proverbial aspect, highlight the brand's commitment to bringing cultural wisdom into modern fashion and embody the phrase "Langkah Penuh Kata.""Dimana bumi dipijak, disitu langit dijunjung," the first design, is powerful embodiment of respect and appreciation for one's surroundings. The sneaker graphically captures the spirit of this proverb by highlighting the earth's and sky's interdependence and promoting harmony and unity."Bersatu teguh, bercerai roboh," the second design, illustrates the strength that results from cooperation and togetherness. Makerz's meticulously designed sneaker design embodies the proverb's message of unity and perseverance, providing wearers with a poignant reminder of the value of sticking together when faced with adversity.The final design, "Alah membeli, menang memakai," captures the notion that prudent financial decisions result in significant gains. This aphorism is cleverly incorporated by Makerz into an eye-catching sneaker, inspiring people to pursue their goals with consideration and to enjoy the fruits of their decisions. "Malaylah" cleverly combines complex doodle design components with typography that features Malay proverbs, alluding to the rich cultural legacy of Malaysia. The collection offers a distinctive and visually striking aesthetic that honors Malaysia's linguistic and cultural heritage through a smooth fusion of history and contemporary. In addition to giving the sneakers a unique look, the typography's incorporation of Malay proverbs represents the brand's dedication to conserving and promoting the nation's cultural identity. Malaylah's attractiveness is further enhanced by Kasut Makerz's choice to use doodle design elements, which results in a visually lively and contemporary look. The doodle drawings exhibit a tasteful fusion of modern artistry and heritage, drawing inspiration from a variety of facets of Malaysian society. In summary, Makerz's creative approach to fusing ethnic components into modern clothing offers customers a platform for celebrating and connecting with their history in addition to footwear. The Malaylah collection adds something special and significant to the sneaker fashion industry, demonstrating Makerz's dedication to both style and cultural storytelling.The brand's dedication to both innovation and respect for culture. The collection is a sign of Malaysia's rich cultural diversity in addition to providing a fashionable and cozy footwear option.


Item Type: Book Section
Email / ID Num.
Esa, Muhammad Ainul Ikhwan
Email / ID Num.
Adnan, Nurul Atikah
Ismail, Abdullah Kula
Abd Samat, Syafiq
Subri, Shafilla
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Page Range: p. 82
Keywords: Graphic, digital media, advertising campaign, digital platform, sneakers
Date: 2024
Edit Item
Edit Item


[thumbnail of 92561.pdf] Text

Download (8MB)

ID Number




Statistic details