Intention for women to start-up internet entrepreneurship in Malaysia / Siti Nur Aqiela Mohd Abu Bakar

The aim of this study was to reveal determinants for women to start-up internet entrepreneurship intention using the theory of planned behaviour (TPB) and innovation diffusion theory (IDT). The researcher employ TPB and IDT in which intentions and aspiration towards being an internet entrepreneur are regarded as resulting from relative advantage, compatibility, subjective norm and perceived behavioural control. A questionnaire was conducted on 138 women in Malaysia which distributed by the researcher. In this research that has been proposed within the scope of TPB and IDT, SPSS was used in order to reveal the relationship between the determinant’s factors influencing women internet entrepreneurship intention. According to the result of SPSS analysis, it was determined that the independent variables which are relative advantage, compatibility, subjective norm and perceived behavioural control, have a positive effect on women internet entrepreneurship intention. In the study, the compatibility and perceived behavioural control was calculated 0.000 and 0.050 of significant value respectively. In summary, it is determined that the compatibility and perceived behavioural control factors are the most significant and important predictors of women internet entrepreneurship intention.