Customer's preferences towards Islamic banking in Tampin, Negeri Sembilan / Nur Syahirah Sorhaimi

According to BNM, Islamic banking has the same purpose as conventional banking except that it operates in accordance with the rules of Shariah as well as the activities, it must be practiced consistent with the Shariah and its practical application through the development of Islamic economics. Many of these principles upon which Islamic banking is based are commonly accepted all over the world, for centuries rather than decades. In Malaysia, Islamic banking has been accepted widely and positively by both Muslims and non-Muslims. The issue is what are the factors that influence customer's preferences towards Islamic banking? The objective of this research is to identify the factors that influence customer's preferences towards Islamic banking. This research aims to study five factors that greatly attract customer to prefer Islamic banking. The five main factors are knowledge, awareness, religious belief, growth of Islamic banking and services and quality. The dependent variable is customer's preferences towards Islamic banking. This study used questionnaire as the method to collect the data and it were distributed to 150 customers of Islamic banking in Tampin, Negeri Sembilan. The questionnaires consist of 3 sections which are demographic, dependent variable and independents variable section. Whereas for the independent variables were divided into another 5 sub-sections accordingly with the independent variables tested in this research. Besides that, other type of collecting data were used such as journal or article, electronic sources (library UiTM web and SPSS 21) and internet.