CIT543: Visual and perceptual communication / College of Computing, Informatics and Mathematics

This course exposes students to the communicative function and practice of visual imagery and concepts via words, images and technology. Topics explore the idea that memorable visuals, symbols and messages with text, colors and interactivity are crucial in creating individuals perceptions. Effective visuals are essential to inform, educate and persuade an individual. Topics in the syllabus explore the perspectives of image analysis, perception process, pictorial stereotyping, visual perception, visual cues and techniques in combining visual messages and pictures to create perceptions with memorable impact on the viewers.