Abdullah, Siti Nursyamila Guan
(2019)
Factors affecting online shoeing behaviour among working adult in Kota Samarahan / Siti Nursyamila Guan Abdullah.
Degree thesis, Universiti Teknologi MARA Sarawak.
Abstract
Online shopping is the current trend of shopping among the worldwide consumers including in Kota Samarahan. The convenience and hassle free shopping is the main attraction of online shopping. This study is to investigate the different online factors that give impact towards the online consumers’ behaviour among the working adults who reside in Kota Samarahan.
Metadata
| Item Type: | Thesis (Degree) |
|---|---|
| Creators: | Creators Email / ID Num. Abdullah, Siti Nursyamila Guan 2012186575 |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research |
| Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus |
| Programme: | Bachelor Of Business Administration (Honours) (Marketing) |
| Keywords: | Factors, Kota, Samarahan |
| Date: | 2019 |
| URI: | https://ir.uitm.edu.my/id/eprint/90881 |
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