Value co - creation and cooperative member’s loyalty / Sita Jin

Nowadays, the number of cooperative in Sarawak is increasing since people are getting aware of its function. They became interested to join cooperative because they believe that they will get something out of it. In Malaysia, the idea of cooperative establishment was introduced by Sir Arthur Young in Malaya, in the year of 1907, Cooperative Commission of Malaysia (2013). However, during the early stage, this cooperative was less supported by the community due to the existence of the elements of ribs. As time goes by, cooperative had uplifted by the existence of those responsible member and those who are willing to give their full commitment towards the cooperative. The evolution and development of co-operative in Malaysia had helped to uplift the economic structure In Malaysia as well as increase life standard of its community that joined it. In accordance to that, these co-operative members are now getting aware with what their co-operative could benefits them along their involvement.