A marketability study of Malaysia Airports Berhad retailing business at Kuching International Airport / Junaidi Hj. Ambol

Hj. Ambol, Junaidi (1996) A marketability study of Malaysia Airports Berhad retailing business at Kuching International Airport / Junaidi Hj. Ambol. [Student Project] (Unpublished)

Abstract

The study focus on the operation of an airport retailing business at Kuching International Airport. The objective of the study is to find out the passenger demand pattern and the profitability of the airport’s retailing business. This project paper will also focus in general the topic of corporate image of Malaysia Airports at Kuching International Airport to supplement the above study. Malaysia Airports has been overshadowed by Malaysia Airlines because when the passengers are at the airport they only think of Malaysia Airlines

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Hj. Ambol, Junaidi NIL
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus
Programme:	Faculty Of Business Management
Keywords:	Kuching, International, Airport
Date:	1996
URI:	https://ir.uitm.edu.my/id/eprint/90756