A marketability study of Malaysia Airports Berhad retailing business at Kuching International Airport / Junaidi Hj. Ambol

Hj. Ambol, Junaidi (1996) A marketability study of Malaysia Airports Berhad retailing business at Kuching International Airport / Junaidi Hj. Ambol. [Student Project] (Unpublished)
Abstract

The study focus on the operation of an airport retailing business at Kuching International Airport. The objective of the study is to find out the passenger demand pattern and the profitability of the airport’s retailing business. This project paper will also focus in general the topic of corporate image of Malaysia Airports at Kuching International Airport to supplement the above study. Malaysia Airports has been overshadowed by Malaysia Airlines because when the passengers are at the airport they only think of Malaysia Airlines

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