Customer awareness towards promotional tools in Kuching / Fadhillah Hanum Yusup

This study conducted is on the customer awareness towards promotional tools at Kuching retail store. It is carried out to fulfill the requirements of the Bachelor of Business Administration (Hons) - Marketing. It will analyze the customer awareness and acceptance based on the response of the respondents through the questionnaires distributed. All the data analyze collected from the questionnaires that have distributed to the respondent. In this study, secondary data also been used through journals, articles, magazines and some other reading materials. From the response of the public through questionnaires, some important information collected as a guideline in using promotional tools in retail stores can boost their sales. Most of respondents are aware on these promotional tools in retail stores and the most attractive by them is price promotion. By using this price promotion, it can create more awareness of the customer to purchase the products. Response from the respondent suggestion through open-ended question suggests that the retail stores in Kuching should offer a good quality and good brand product with reasonable and affordable price. More promotion conducted with attractive, creative and well-planned promotional activities can attract awareness of customer to purchase the product. By enhancing customer services and educate promoter more knowledgeable with the product that they want to promote also can create purchasing.