Creating awareness and understanding importance of Google ranking: travel agency and interior design companies in Johor / Fatin Syakilla Azlan

Google Ranking Services (so called SEO, Search Engine Optimization) is a service that helps to improve the visibility of a website or a web page in search engine. The purpose of this study is to create awareness and understanding importance of Google ranking to Travel Agency and interior design Companies in Johor. Case studies derived from Ad Google Media Company where data were drawn by interview that being held on the travel agency and interior design companies in Johor. Problem statement for this study is businesses misunderstood between Google Ranking and SEO, businesses have their own method gaining new customer, & businesses didn't want to sign in with Google Ranking. The method for this research paper uses qualitative study. To conduct the qualitative study, interview session were conducted. The usage of qualitative is to create awareness and understanding importance of Google ranking. The findings showed that the businesses aware about the importance of Google Ranking to the businesses where it can make the company visible and be more popular on Google search. From the research, researcher can conclude that not all business type suitable on doing Google ranking as their marketing.