To study the tourists' preferences toward backpacking or travel agency services: Nurr Rich Vacation Sdn Bhd / Najwa Syauqeena Rasmai @ Rosmi

The study was conducted to identify the tourists' preferences toward backpacking or travel agency services: Nurr Rich Vacation Sdn Bhd. This study also conducted to determine the ways to attract tourists in choosing travel agency: A case study was at Nurr Rich Vacation SDN BHD. The first chapter focuses on the overview of the study that contain the research problem and research objectives. The problem statement is about why people nowadays are more prefer to backpacking rather than pay the travel agency to plan for their travel. The next chapter focus more on the literature review which are collected from the previous journal. The literature is about the factors of tourists' preferences toward backpacking or travel agency services. Factors of tourists' preferences toward backpacking or travel agency services are independent, low-budget, more experiences, destination and easy in getting information. Descriptive study is being used to conduct the research as it in line with the objective of the study. The data was collected by using secondary and primary data. The primary data is collected by using Questionnaire. The research was conducted at Nurr Rich Vacation Sdn Bhd, Selangor and the samples selected included 300 people. The data collected for the research was through a questionnaire and was conducted at Sungai Buloh, Selangor during sampling activities. For the secondary data was collected by using past journal which is 10 to
15 journals are use as reference.