Renaissancer Kuala Lumpur Hotel & Convention Centre / Ezian Marsha Zaihari

My meaningful industrial training journey began in Renaissance Kuala Lumpur Hotel & Convention Centre with full of exciting moments and challenges in between. I started my internship on 1st March 2023. It is located in the heart of Kuala Lumpur and just a walking distance to Petronas Twin Towers. I began my journey in the Human Resources department, and after 4 months, I was transferred to the Marketing Communications department for better exposure. During the first month, I was a bit conscious since I was the only intern, fortunately, everyone is welcoming and supportive. The hotel is currently under renovation until the end quarter of the year 2023. I find it challenging, however, I am honoured to be a part of the pre-opening team. My supervisors are Mr. Vasudevan Krishnan (Human Resources Manager) and Ms. Anna Abdul Malik (Senior Marketing Communications Manager). Each department taught me different skills, knowledge, and meaningful experience and they are all very experienced in their field. I am grateful that each department has given me the opportunity and trust in every task given such as coordinating walk-in interviews, career fairs, hotel’s collateral materials and more. In this report contains a SWOT analysis and its recommendations. Basically, this analysis is a tool to help the business’s planning and decision making. The strength of the hotel is that Renaissance Kuala Lumpur is a global brand and they have excellent loyalty programs for the guest and employees. The weaknesses are the lack of response in queries and the organization’s structure is cumbersome. Moreover, the opportunities that can be implemented is to have kiosk and a lot of events in the function rooms. The threat of the hotel is it has many competitors and customer satisfaction. Therefore, based on the SWOT analysis, I have provided recommendations that would improve the brand’s challenges.