Pawn broking : customers perceptions towards islamic pawn broking offered by Bank Rakyat Keningau branch / Kasida @ Siti Badariah Huda

The study was on the PAWN BROKING - CUSTOMERS' PERCEPTION TOWARDS ISLAMIC PAWN BROKING OF BANK KERJASAMA RAKYAT MALAYSIA BERHAD KENINGAU BRANCH. The study was merely for an academic purpose of fulfilling the requirement of Bachelor in Business Administration [BBA (Hons.) Marketing]. Islamic pawn broking is pawn broking based on syariah rules where most of the Muslim preferred as it is more profitable than conventional pawn broking. Islamic pawn broking first introduced by Muasassah Gadaian Islam Terengganu and customers' perception has been changed since then. As in Al-Quran says "It is Allah Who hath created the heavens and the earth and sends down rain from the skies, and with it bringeth our fruits wherewith to feed you; it is He who hath made the ships subject to you, that they may sail through the sea by His Command; and the rivers (also) hath He made subject to you. And He hath made subject to you the sun and the moon, both diligently pursuing their courses; and the Night and the Day hath He (also) made subject to you. And He giveth you of all that ye ask for but if ye count the favors of Allah, never will ye be able to number them."