A study on customer awareness towards seaweed products in Kota Kinabalu town / Azmy Asis

Asis, Azmy (2008) A study on customer awareness towards seaweed products in Kota Kinabalu town / Azmy Asis. [Student Project] (Submitted)

Abstract

Inno Fisheries Sdn. Bhd should focus more in the marketing strategy to create awareness and acceptance among their potential customers especially in Kota Kinabalu city area and in order of their existing customers stay loyal to buy and consume their products. By concentrate in creating awareness and acceptance among customers, the company should produce desire result to be excellent in marketing strategy. Company should be emphasizing more on the marketing strategy in order to be able to compete among their competitors. In addition, this study mainly purposes to identify the company existing customer awareness and acceptance towards company products. This study included Inno Fisheries Sdn. Bhd. Existing customers in Kota Kinabalu area only and not covered outside the town area. The target population is in this study are 50 respondents.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Asis, Azmy 2006131539
Contributors:	Contribution Name Email / ID Num. Advisor Robert Dawayan, Cynthia @ Annamaria cynthia@uitm.edu.my Advisor Guliling, Hasnawati hgss@uitm.edu.my
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness H Social Sciences > HD Industries. Land use. Labor > Fishers. Fishermen
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customer awareness; Seaweed; Marketing strategy
Date:	2008
URI:	https://ir.uitm.edu.my/id/eprint/88519