Majlis Bandaraya Melaka Bersejarah / Aisyah Asyiqin Zulkifli

In accordance with my study schedule, it is mandatory for me to register for the MGT666 Internship, in my final semester. The subject requires me to do a 6-month long industrial training at an organisation, and prior to the completion of the semester, I am obligated to turn in a report and present on information or knowledge that I have gathered during the industrial training at the company. I was luckily accepted to be an intern at a well-known government organisation in Malacca, which was Majlis Bandaraya Melaka Bersejarah (MBMB). In this report, I will elaborate further regarding my information as well as what I have learned during my internship there. The report will first start off with a brief overview of MBMB’s background, and also its vision, mission, objectives, as well as its goals. Additionally, this report will also include both its organisational structure and the services it provides. Furthermore, a carefully thought out SWOT analysis of the company will also be included in this report. SWOT analysis of the firm is one of this report's primary points of interest. A SWOT analysis is used to assess the corporation's competitive situation and create a strategy to address them. The company's internal and external factors, as well as existing and forthcoming circumstances, are all evaluated using a SWOT analysis. Also provided are comments and answers for the MBMB's SWOT analysis. Additionally, a conclusion of my internship will be added in this report. The conclusion will summarise my thoughts, experience as well as my observation throughout my practical training at MBMB.