Universiti Tun Hussein Onn Malaysia (UTHM) / Aida Afrina Khamsan

Industrial training holds immense significance as a pivotal phase in the life of students, serving as a transformative journey that imparts practical skills, experiential learning, and a profound understanding of real-world applications. This crucial phase acts as a bridge between theoretical knowledge and practical implementation, equipping students with invaluable hands-on experience and exposing them to diverse industries. The industrial training programs aim to produce competent graduates, improve employment opportunities, and bridge the networking gap between students and employers. This executive summary gives a general overview of the industrial training at KANZU Research, Universiti Tun Hussein Onn (UTHM). The industrial training took 5 months and 2 weeks to complete. The primary objective of the industrial training was to offer the student hands-on exposure to real-world practices, methodologies, and challenges in business administration. Throughout the training period, the student actively engaged in various activities, projects, and tasks, under the guidance of seasoned professionals and experts within the organization. The student able complete SWOT analysis for the company during internship period. SWOT analysis is crucial for a company as it provides valuable insights into its internal strengths and weaknesses, as well as external opportunities and threats. Companies can plot a route for long term success and growth using this analysis.