The factors that influence the intention of participants on Islamic auto takaful among Perkeso employees in Kuala Lumpur / Nur Afiqah Nadiah Muhammad Kathiran

In 1985, the concept of Takaful (Islamic insurance) was first introduced in Malaysia. The first Takaful operator was established to fulfil the need of the public to be protected based on the Islamic principles. Among the popular Takaful products is Islamic Auto Takaful. A study carried out by Hamid & Othman (2009) showed that Muslim consumers do not have adequate understanding and information about the concept and essence of Takaful and this had relatively impede the progression of Takaful industry and its growth, especially in Malaysia. In 2010, the Takaful policy holders were only about 11% compared to the insurance industry which is 43%. Thus, this study is vital to analyze the factors that influence the intention of participants on Islamic Auto Takaful among Perkeso employees in Kuala Lumpur. Attitude, subjective norms, perceived behavior, level of knowledge and religious belief will be the independent variables. Intention of participants on Islamic Auto Takaful will be the dependent variable. For data analysis, SPSS software will be used to analyze the data collected that constitutes to primary data. The tools that will be used for this study are Frequency, Reliability Test, Descriptive Test and Multiple Linear Regression Model.