A study on factors influencing the adoption of mobile apps in online banking services among the Sarawak Economic Development Corporation (SEDC) staffs / Mohamad Syukry Mohamad Ali

Mohamad Ali, Mohamad Syukry (2016) A study on factors influencing the adoption of mobile apps in online banking services among the Sarawak Economic Development Corporation (SEDC) staffs / Mohamad Syukry Mohamad Ali. [Student Project] (Submitted)

Abstract

Mobile apps are very common to people nowadays. As according to the Australian Communications and Media Authority (2011), mobile applications commonly known as apps and applications, mobile applications are software programs that may be installed on smart phones and a growing selection of other devices (tablets, some digital set-top boxes, laptops, desktop computers). So here we will look further on the usage of mobile apps towards users or customers. The use of mobile apps also getting wide as it can be used in businesses, learning and so on. Besides that, the used of mobile apps also can lead to brand recognition effectiveness. According to The Journal of Human Resource and Adult Learning (2011), professional maintenance services and brand image are important factors to enhance brand recognition by consumers. It is easily for any company or organization to gain brand recognition as there have mobile apps. This is because mobile apps were originally offered for general productivity and information retrieval, including email, calendar, contacts, stock market and weather information. Therefore, mobile apps would promote a well-informed and responsible method to gain brand recognition effectiveness.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohamad Ali, Mohamad Syukry
2013735955
Subjects: H Social Sciences > HF Commerce > Electronic commerce
H Social Sciences > HF Commerce > Electronic commerce > Mobile commerce
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: online banking, mobile application, smart phones, internet banking
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/87552
Edit Item
Edit Item

Download

[thumbnail of 87552.pdf] Text
87552.pdf

Download (470kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number

87552

Indexing

Statistic

Statistic details