The relationship between religiosity and new product adoption: a case study of muslim customer of Bank Rakyat Bahau / Nurul Syawani Hamidi

Hamidi, Nurul Syawani (2016) The relationship between religiosity and new product adoption: a case study of muslim customer of Bank Rakyat Bahau / Nurul Syawani Hamidi. [Student Project] (Unpublished)
Abstract

The main purpose of this paper is to explore the relationship or the connection between religiosity and the adoption of new product and services .This paper sheds some light on measured the effects of religiosity and the perceived ideologies of Bank Rakyat Bahau customer about new products and services. At the same time, the study attempts to investigate the willingness of customer of Bank Rakyat Bahau to adopt of new product or services. A total of 80 questionnaires were randomly distributed among Bank Rakyat Bahau customers.

Item Details
Item Type: Student Project
Creators:
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Hamidi, Nurul Syawani
2014457366
Contributors:
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Name
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Thesis advisor
Nasrul, Ferri
UNSPECIFIED
Subjects: H Social Sciences > HG Finance > Banking
H Social Sciences > HJ Public Finance > Finance, Islamic
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor in Business Adminitrations (HONS) Islamic Banking
Keywords: Bank Rakyat Bahau, religiosity
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/87520
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