A study on awareness of TM CDMA (Homeline Wireless) among customers at Telekom Batu Lintang Branch / Agnes Lydia Lasi

As in many other rapidly growing Asian economies where state-controlled telecommunications monopolies were slow in delivering fixed-line phones, a wireless system also enables Malaysia to catch up with demand by using new technology. Confirmed by multiple mergers and acquisitions, many companies are exploring opportunities for increasing their international presence (Boston and Sims, 2000; Landler, 2000; Oyama, 2000). The shifting winds of change in today's business environment where the marketplace is increasingly competitive and the rate of innovation is rising, together with the pressure of the emergence of global knowledgebased economy, have made telecommunication organizations realize that knowledge is their key asset (Snyman and Kruger, 2004).