Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz

The internet use has increasing in Malaysia and it helps marketers in develop their prospect to sell product online. Therefore, they should identify the consumer's behaviour using the online shopping in order to develop their own marketing strategies to attract new customer from the elderly and at the same time retaining existence customer. This study helps retailers to determine elderly behavioural intention in using the online grocery shopping with prospect of usefulness and ease of use which can ensure developer develop a better grocery shopping website in future. This study also proposed a revised model based on the result and analysis. Technology Acceptance Model (TAM) was used in this study that accurately reflects use of grocery shopping influenced an elderly perception toward using the online grocery shopping and their intention whether to use the online grocery shopping or not.